Friday, September 3, 2010


A couple of weeks ago we were hired to create an "authentic" looking crab puppet for a new commercial for "Joe's Crab Shack." We were told to go right up to that cartoon line, but not to cross it.
This was a very challenging and exciting assignment. By the time we got to the set (on location at a beach house in Westhampton), we had animated it so all eight legs moved, the arms folded and opened, and the claws snapped. We also animated the EYES! The crab had to grab a pair of tongs from the live-action guy, turn the tables and threaten him. All in real time. It took Olga and me to do the precise, coordinated puppetry.
All very surreal, and ably handled by a talented director named Christopher Bean. Here then is PINCHY THE CRAB:


  1. Awesome!!
    I have to say, it doesn't make me want to eat crab though...he's such a cute little guy.

  2. It was pure magic, Craig. Thanks again.